AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. Mike Pastore on August 8, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with AI and ecommerce search … Continue reading Traditional search still dominates, but AI is making gains in the U.S. and Europe
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast. Scott Hornstein on August 1, 2025 Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency … Continue reading AI’s big bang effect means marketing must evolve or die
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025. Tanya Thorson on June 18, 2025 Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. … Continue reading AI can’t create meaning — that’s still marketing’s job
To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start. John Premkumar on June 12, 2025 As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust … Continue reading Marketing gains from AI begin with governance
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025 By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia
Optimizing For AI Search By Following LLM, AI Signatures by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2025 Large language models (LLMs) and artificial intelligence (AI) crawlers leave a signature through a short bit of text that tells the server what is making the request. Tyler Einberger, chief operating officer at Momentic, a boutique digital … Continue reading Optimizing For AI Search By Following LLM, AI Signatures
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. Greg Kihlstrom on February 19, 2025 What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about … Continue reading How AI makes marketing data more accessible and actionable
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. Scott Gillum on January 16, 2025 AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can … Continue reading Are marketers trusting AI too much? How to avoid the strategic pitfall
The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing
Integrate AI into your marketing strategy with these practical, incremental steps that drive real results. Jim Ewel on August 22, 2024 Marketers are starting to think big about AI in marketing. Different organizations will take various routes to achieve their goals. Some will hire expensive consultants and embark on a massive AI transformation. Based … Continue reading 4 ways to achieve early wins with AI in marketing
