When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed. Melissa Reeve on August 15, 2025 They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the … Continue reading Why active sponsorship is the only way to make AI work
August 10, 2025 Why your employees are actively resisting AI in the workplace (and what to do about it) BY Fabian Veit Most things in the world are complicated, and identity more than most. Everyone’s sense of self and purpose is a combination of shifting internal and external ingredients, and it’s never permanent: Brain chemistry, physical … Continue reading Why your employees are actively resisting AI in the workplace (and what to do about it)
Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies. Scott Gillum on April 28, 2025 AI is changing how clients view creative work. Even the best human efforts are starting to be questioned — not for quality, but for authenticity. I … Continue reading When clients assume your best work was done by AI
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more. Laurie Miller on January 6, 2025 AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here … Continue reading How to overcome AI challenges in martech to maximize ROI
January 02, 2025 25 experts predict how AI will change business and life in 2025 Expect to see the rise of AI agents and multimodal models, along with an end to “AI theater.” BY Mark Sullivan The so-called AI boom has been going on for more than two years now, and 2024 saw a real acceleration … Continue reading 25 experts predict how AI will change business and life in 2025
AI And Voice Queries Challenging Search Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, December 30, 2024 How can advertisers accurately monitor the incremental impact of media spend and activity on campaign performance if search does not drive traffic? Some advertisers, but not all, have identified that less online referral traffic is being driven from Google Search … Continue reading AI And Voice Queries Challenging Search Traffic
A new term has slowly been gaining traction on social media. Will it last? BY Elissaveta M. Brandon Almost two years ago, the Berlin-based artist Boris Eldagsen made the headlines after winning the prestigious Sony World Photography Award with an AI-generated image, then rejecting the award. “AI is not photography. Therefore I will not accept the … Continue reading These artists are rebranding AI image generation with a new name
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors. Kim Davis on June 18, 2024 No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State … Continue reading Business leaders believe AI can deliver a competitive advantage
Reflections on the fate of generative AI sparked by recent conversations at Salesforce Connections and PegaWorld. Kim Davis on June 14, 2024 The generative AI arms race may be over before most people know it’s begun. Take the case of genAI as an assistant, helping users find their way around their dashboards, their messaging … Continue reading AI is a game changer, but not generative AI
March 13, 2024 AI gets its first United Nations resolution, spearheaded by the U.S. The GA resolution, which isn’t legally binding, will still be a significant barometer of world opinion. BY ASSOCIATED PRESS The United States is spearheading the first United Nations resolution on artificial intelligence, aimed at ensuring the new technology is “safe, secure and … Continue reading AI gets its first United Nations resolution, spearheaded by the U.S.
