How Howie Mandel’s Clean Eating Ties To Agentic Measurement by Laurie Sullivan , Staff Writer, January 7, 2026 The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but JamPack’d’s co-founder never thought the technology would nearly double campaign performance for ads running across apps owned by … Continue reading How Howie Mandel’s Clean Eating Ties To Agentic Measurement
Scott Brinker talked about AI agents and the future of marketing at the November MarTech Conference. Here’s a recap. MarTechBot on November 17, 2025 At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked … Continue reading How agentic AI is changing the future of marketing
Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster. Mike Pastore on November 12, 2025 Hightouch today introduced Hightouch Agents, designed to accelerate and automate a wide array of slow, manual tasks that hinder marketing efforts. Hightouch Agents connect directly to a … Continue reading Hightouch enters the fray for agentic AI for marketers
