Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation. Constantine von Hoffman on March 7, 2025 Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are … Continue reading 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
Agentic AI Crosschecks Ad Requirements by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2025 Retail media relies on massive amounts of data — the perfect food to feed AI agentic models that learn from large language models (LLM). Jivox, which focuses on generative commerce marketing, built an agentic creative compliance tool to crosscheck ads and … Continue reading Agentic AI Crosschecks Ad Requirements
How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2025 Jennifer Aniston starred in one of the cutest SkinnyPop commercials in a major rebrand campaign for Hershey’s popcorn brand. The spot focused on authentic creative design built by humans. AI did not have … Continue reading How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. Sam Shennan on February 18, 2025 Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications … Continue reading How un-marketing builds trust in a world of invasive advertising
Immediate, Measurable Ad Results Fuel Performance Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2025 Performance media is catching the attention of more than search advertisers and marketers, which is likely the reason why more advertisers will buy media in connected television (CTV). The Internet Advertising Bureau released a 2025 outlook today citing estimating … Continue reading Immediate, Measurable Ad Results Fuel Performance Advertising
Advertisers Have A Lot Of Explaining To Do In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2025 Trust in developing responsible AI products and educating consumers about the process in which they use consumer data will become major focus this year for a variety of companies linked to advertising and ecommerce. Nearly every … Continue reading Advertisers Have A Lot Of Explaining To Do In 2025
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2024 If Google adds content filters to Gemini that allow users to control what they see in query results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI. One … Continue reading Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
Here’s a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. Kim Davis on December 27, 2024 For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian … Continue reading Africa Creative makes soccer ad boards shoppable
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market. Anu Adegbola on December 9, 2024 The global advertising market is set to exceed $ 1 trillion in revenue for the first time in 2024, according to a … Continue reading Global ad revenue to top $1 trillion, dominated by Google and Meta
Advertisers, Creators Raise Performance Across YouTube, Reddit by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2024 Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some … Continue reading Advertisers, Creators Raise Performance Across YouTube, Reddit
