The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’ by Laurie Sullivan @lauriesullivan, June 21, 2023 Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry leaders. Colborn brought the message to this year’s Cannes Lions … Continue reading The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’
Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety by Laurie Sullivan @lauriesullivan, June 16, 2023 Neighborhood network Nextdoor has entered into a partnership with DIVE Billboards, a digital out-of-home (DOOH) company, to create a multichannel offering for advertisers connecting online and DOOH content. The offering, Nextdoor Outdoor, will enable advertisers in the U.S. and Canada … Continue reading Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high. Constantine von Hoffman on May 15, 2023 “The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The … Continue reading Advertisers and audiences refute the idea that podcasts are on the wane
By Jeff Beer April 23, 2023 Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for an advertising gag. In an ad for Mint Mobile, he asked ChatGPT … Continue reading How AI could power advertising’s next creative revolution
Gap Reportedly ‘Pauses’ Ad Business by Laurie Sullivan @lauriesullivan, March 22, 2023 Gap has paused its GPS Media business and shifted investments to new supply-chain and custom clothing programs that are core to its main retail business. Taking resources from GPS Media, a Gap spokesperson told Insider that the company will shift support to its … Continue reading Gap Reportedly ‘Pauses’ Ad Business
Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down by Karlene Lukovitz @KLmarketdaily, March 16, 2023 The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters. Berkshire Hathaway-owned Geico — which recently dropped its … Continue reading Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions. Ruben Ugarte on March 16, 2023 Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need to be made real. In marketing, diversity is not just a good thing … Continue reading How marketing leaders can make diversity work within their teams
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’ by Joe Mandese @mp_joemandese, February 9, 2023 “Tonight Show” host Jimmy Fallon set the tone welcoming ad executives to NBCUniversal’s One23 developer conference Wednesday, referring to the company’s third annual tech conference as “Nerd Coachella.” “I wasn’t invited to the first two conferences, which … Continue reading Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game. Chris Wood on February 9, 2023 Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising … Continue reading How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
