Advertisers Looking For Google Alternative by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2018 Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control trends and business models. Recent reports suggest that marketers are looking at Amazon, for example, as an … Continue reading Advertisers Looking For Google Alternative
Category Archives: Advertisement Industry
A New Paradigm For Advertisers
A New Paradigm For Advertisers by Cory Treffiletti , Featured Contributor, June 6, 2018 Is advertising going to take a step backwards? I ask this question because I find the current state of advertising to be fascinating. Let me explain why. First and foremost, advertising is being threatened heavily by consumer privacy concerns. GDPR, Cambridge … Continue reading A New Paradigm For Advertisers
Tom Kuntz’s Bacardi Summer Ad Dances Across Digital
Tom Kuntz’s Bacardi Summer Ad Dances Across Digital by Laurie Sullivan @lauriesullivan, May 14, 2018 Bacardi will release a dance-themed advertising campaign across search, social, out-of-home and video sites this summer, where images tell the story from the waist down. The brand deliberately chose not to show any faces because faces are usually what marketers … Continue reading Tom Kuntz’s Bacardi Summer Ad Dances Across Digital
It’s Time For Exchanges To Focus On Insights, Not Plumbing
It’s Time For Exchanges To Focus On Insights, Not Plumbing by Garrett McGrath , Columnist, May 7, 2018 As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous seem stagnant by comparison. Market pressures for both publishers and advertisers are fundamentally … Continue reading It’s Time For Exchanges To Focus On Insights, Not Plumbing
Study Finds Few Americans Choose AdChoices, Know It Even Exists
Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists
Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions by Laurie Sullivan @lauriesullivan, April 19, 2018 Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements … Continue reading Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too by Joe Mandese @mp_joemandese, April 11, 2018 The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising. Native ad budgets soared 50.1% in 2017 and became the dominant digital advertising format — albeit one … Continue reading Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
The rise of passive opt outs: Four ways to boost engagement
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. Kyle Henderick on March 30, 2018 In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers … Continue reading The rise of passive opt outs: Four ways to boost engagement
Advertisers didn’t leave YouTube, and they won’t leave Facebook
Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over. Nate Elliott on March 27, 2018 Advertisers are threatening to leave Facebook because of the Cambridge Analytica scandal. But nothing makes advertisers stop buying successful ads. As long … Continue reading Advertisers didn’t leave YouTube, and they won’t leave Facebook
The End of Online Ads?
Jacob Brain — March 23, 2018 — March 23, 2018 As a marketing agency, we see the place advertisements have online. If used correctly, they can be a great way to deliver a very targeted message to specific website users with products and services they actually need. Unfortunately, we are also aware that a vast … Continue reading The End of Online Ads?
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