Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018 Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads
MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018
Contributor Grace Kaye extols the benefits of programmatic native advertising and walks you through how to deploy a successful campaign. Grace Kaye on March 16, 2018 Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on … Continue reading Why you should be using programmatic native ads
What Happens In 60 Seconds Online by Joe Mandese @mp_joemandese, March 7, 2018 In about the time it takes for you to consider this chart, 18,000 people will have hooked up on Tinder, according to an analysis of things that happen in just 60 seconds online. The stats, which were compiled by Go-Globe.com, were published … Continue reading What Happens In 60 Seconds Online
Which Native Ad Units Perform Best by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2018 Design the ad unit to make it look as if it’s part of the page — that’s the way native advertising works. The biggest challenge these days is deciding which native ad format will generate the most return on investment … Continue reading Which Native Ad Units Perform Best
Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics by Ryan Kelly , Op-Ed Contributor, February 27, 2018 Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” — because some are getting too much attention, while … Continue reading Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech Topics
Younger Travelers Rely On Search Engines, Recall Ads More Often by Laurie Sullivan , Staff Writer @lauriesullivan, February 23, 2018 As the U.S. heads into the Spring Break season, which begins around February 24 and ends April 7, many consumers are planning vacations. So how much do images and videos — as well as phrases … Continue reading Younger Travelers Rely On Search Engines, Recall Ads More Often
Harvard Study Reveals Yelp Data Advantages For Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2018 A Harvard study suggests that data from digital platforms has the potential to improve people’s understanding of how neighborhoods change in near real-time. While the data isn’t geared toward marketers, it can certainly be used to … Continue reading Harvard Study Reveals Yelp Data Advantages For Ad Targeting
To Save Ad Targeting, Ensure Data Performance by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2018 Garbage in, garbage out, as the saying goes when talking about data accuracy. So developers at Lotame, a data exchange for third-party data, think they have found a road to make the data more precise using AI. They … Continue reading To Save Ad Targeting, Guarantee Data Performance
While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. Amy Gesenhues on February 12, 2018 This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were … Continue reading Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
