Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy. Ronald Dod on August 13, 2019 In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to … Continue reading How to advertise to an audience with an 8-second attention span
Category Archives: Advertisement Industry
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Retargeting with Intent: Getting Ads to the Right People at the Right Time
Nicole Bernier — August 1, 2019 — August 1, 2019 No matter what your marketing strategy looks like, we’re all trying to achieve a similar goal: to get the right messages to the right people at the right time. Improving content marketing can help you craft the best messages, while analyzing your total active market … Continue reading Retargeting with Intent: Getting Ads to the Right People at the Right Time
How to Build a Channel Partner Program
Amity Kapadia — July 31, 2019 Follow @amitykapadia — July 31, 2019 With more and more companies leveraging partner marketing, it’s never been more important for marketers to learn how to build a channel partner program. In fact, in today’s multi-channel, always-on, digital landscape, it has become nearly impossible to generate awareness, trust, and acquire … Continue reading How to Build a Channel Partner Program
Be a clown, advertiser
Create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives. Peter Minnium on July 29, 2019 I contemplated the theme for this mid-summer article while I was prepping my beach reading list, looking for easy, engaging and entertaining material to replenish my brain while my body rests waterside. … Continue reading Be a clown, advertiser
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. Grace Kaye on July 17, 2019 This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop … Continue reading TV-focused brand budgets are more efficient when combined with YouTube and Facebook
Google, Bing Driving Changes In CTRs, CPCs
Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, June 12, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising? It’s unclear by how much, as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs
Does Targeted Advertising Really Violate Your Privacy?
Does Targeted Advertising Really Violate Your Privacy? by George Simpson , Featured Contributor, May 23, 2019 A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that would task the Federal Trade Commission with implementing a system “to protect … Continue reading Does Targeted Advertising Really Violate Your Privacy?
Reimagining classic ad campaigns for a multi-screen world
Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands. Les Seifer on May 23, 2019 Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser … Continue reading Reimagining classic ad campaigns for a multi-screen world
We must demand a higher standard of quality for online advertising
As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019 We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising
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