Sandy Moore — April 29, 2019 — April 29, 2019 Did you know that research shows that 91 percent of consumers ages 18 to 34 trust online reviews as much as a personal recommendation? With people increasing the amount of time they are researching online reviews, it is important to build trust online with your … Continue reading No Testimonials, No Problem – How Advisers Can Build Trust Online
Category Archives: Advertisement Industry
Google, Bing Driving Changes In CTRs, CPCs
Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, April 23, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising. It’s unclear by how much as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs
Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram by Laurie Sullivan @lauriesullivan, March 14, 2019 New Engen on Thursday unveiled a self-service platform that enables marketers to run search engine marketing campaigns on Bing and Google, as well as Facebook and Instagram, from one platform. The company, which has been getting feedback from brands … Continue reading Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
What are marketers’ options for handling ad blockers?
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It’s time to try whitelisting and native advertising. Grayson Kemper on March 4, 2019 Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do. Every marketer, given their choice, could sell ads … Continue reading What are marketers’ options for handling ad blockers?
Local Ad Spend Forecast To Be Flat In 2019
Local Ad Spend Forecast To Be Flat In 2019 by Wayne Friedman , March 1, 2019 Local advertising revenue is expected to remain flat in 2019, according to BIA Advisory Services. Some 55% of ad executives surveyed said they would maintain their local ad spend — and 5.2% would lower local spend. Only 35.2% … Continue reading Local Ad Spend Forecast To Be Flat In 2019
Addressable TV gets a boost as Nielsen buys Sorensen Media
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Robin Kurzer on February 21, 2019 Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled … Continue reading Addressable TV gets a boost as Nielsen buys Sorensen Media
7 Reasons Google Ads and Facebook Ads Make the Perfect Pair
Gordon Donnelly — February 13, 2019 — February 13, 2019 With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian neighborhood or you’re getting thrown out of a Buffalo … Continue reading 7 Reasons Google Ads and Facebook Ads Make the Perfect Pair
7 Recent Online Advertising Updates You Should Know
Conor Bond — February 11, 2019 — February 11, 2019 As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the … Continue reading 7 Recent Online Advertising Updates You Should Know
Advertisers Lose Billions Of Dollars To Ad Fraud
Advertisers Lose Billions Of Dollars To Ad Fraud by Laurie Sullivan @lauriesullivan, (November 30, 2018) Bots create close to half — or about 48% — of all internet traffic across all web sites, according to Reid Tatoris, Distil Networks vice president of product outreach and marketing. And while that number was published earlier this year, … Continue reading Advertisers Lose Billions Of Dollars To Ad Fraud
D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect
D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect by Dave Morgan , Featured Contributor, November 15, 2018 Since television and TV advertising burst onto the scene in the middle of the last century, folks have known that its effects are wide, deep, lasting and in many ways, very hard to accurately measure. Television has … Continue reading D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect
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