Why And How Roku Developed Advertising Watermarks by Laurie Sullivan , Staff Writer @lauriesullivan, February 23, 2022 Device spoofing used by scammers to pretend that a desktop or mobile device is a TV streaming device is one of the challenges Roku has dealt with recently. Roku on Wednesday released an Advertising Watermark that integrates with its … Continue reading Why And How Roku Developed Advertising Watermarks
Category Archives: Advertisement Industry
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI by Laurie Sullivan @lauriesullivan, February 10, 2022 Supply challenges stifled new car manufacturing across the automotive industry for much of 2021, but with the rise of prices for new and used car sales, the industry saw record-breaking profits amidst high customer demand, despite the low inventory … Continue reading Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Marketers look to adtech and agencies to solve the addressability problem
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions. Kim Davis on February 9, 2022 NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual … Continue reading Marketers look to adtech and agencies to solve the addressability problem
Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible by Joe Mandese @mp_joemandese, February 4, 2022 Consumers are increasingly aware of ads appearing adjacent to “unsafe content” in social media feeds and most of them hold the platforms accountable for it, but more than a third believe it … Continue reading Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows by Laurie Sullivan @lauriesullivan, January 27, 2022 The advertising industry continues to undergo transformation with Google ending its Federated learning of cohorts (FLoC) for Topics and privacy legislation, as advertisers look to cut ties with behavioral targeting and pivot toward more sustainable alternatives … Continue reading Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says by Laurie Sullivan @lauriesullivan, January 16, 2022 Purpose — what defines employees, consumers, and society — remains a major focus worldwide. As a keyword it represents the reason for being — why a business or someone exists in the world. Young leaders — who often … Continue reading Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
A Quick Guide to Hulu’s New Advertising Beta Testing
Alex Dunn January 11, 2022 Should your marketing strategy bet on Beta? Here’s what you need to know about Hulu’s newest ad manager. Advertising on Hulu You probably know Hulu, at least as a user. And if you’re familiar with Hulu, you’ve probably come across Hulu’s ads. Just a few years ago, advertising on Hulu … Continue reading A Quick Guide to Hulu’s New Advertising Beta Testing
Digital out-of-home advertisers seek hyper-local, contextual targeting
New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies. Chris Wood on December 17, 2021 Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home … Continue reading Digital out-of-home advertisers seek hyper-local, contextual targeting
3 Major Online Advertising Trends for 2022
Andy Donovan December 8, 2021 2022 is getting closer, and it’s likely to be an exceptional year for businesses working in digital advertising. Even though the COVID-19 pandemic hasn’t ended yet, and many analysts are already cautious about the risks related to ‘Omicron’, the global digital ad industry has successfully bounced back from the last … Continue reading 3 Major Online Advertising Trends for 2022
Google, Meta To Dominate As Digital Ad Growth Continues
Google, Meta To Dominate As Digital Ad Growth Continues by Laurie Sullivan @lauriesullivan, December 6, 2021 Despite a year marked with worldwide supply-chain woes, brands continued to rely heavily on search engine and social media companies like Google and Meta, respectively — two industries that will help the advertising industry continue its growth in 2022, … Continue reading Google, Meta To Dominate As Digital Ad Growth Continues
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