By Jeff Beer June 11, 2022 The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and … Continue reading Advertising might just be amusing itself to Liquid Death
Why Purpose-Driven Ads Are Underperforming Mainstream Ones by Joe Mandese @mp_joemandese, June 15, 2022 Like most forms of marketing, the meaning of “performance” often is in the eye of the beholder. And increasingly, that’s about what the beholder’s eyes are actually doing. You know, paying attention. Or not. Consumer attention has always been an attribute … Continue reading Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Online Advertising Braces For Rocky Road by Laurie Sullivan @lauriesullivan, June 13, 2022 Federal Reserve officials signaled plans Monday to consider a larger-than-expected 0.75-percentage-point interest-rate hike at their meeting this week, despite Federal Reserve Chairman Jerome Powell’s attempt to avoid surprising markets and argument that the central bank can achieve its goals of tightening policy by shaping market … Continue reading Online Advertising Braces For Rocky Road
Company broke previous promise to protect users’ personal information. Constantine von Hoffman on May 26, 2022 It’s never a good sign for a company when the Federal Trade Commission gets snarky. So, it was bad news for Twitter on Wednesday when the FTC said: “Twitter to pay $ 150 million penalty for allegedly breaking its … Continue reading FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships. Kim Davis on May 10, 2022 Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well … Continue reading SAS announces AVOD ad management platform
But they do want to know just how their data will be used, a new survey finds. Constantine von Hoffman on April 20, 2022 Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be … Continue reading Consumers aren’t so worried about data misuse by advertisers
Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally by Laurie Sullivan @lauriesullivan, April 18, 2022 Emodo built a solution for context and creative to support brands as they create immersive mobile advertising experiences through augmented reality (AR), 5G, 3D and 360-degree video campaigns. As 5G technology expands, brands want to build more immersive experiences, said … Continue reading Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year
Crunchyroll subscribers can finally watch anime offline But you’ll need to pay for a higher tier subscription. C. Fisher @cfisherwrites August 24th, 2020 Crunchyroll Today, Crunchyroll is introducing new membership tiers, two of which allow offline viewing. Crunchyroll already had free and $8 (Fan) subscriptions. Now, the anime streaming service is offering two additional tiers: … Continue reading Crunchyroll ends free ad-supported simulcast streaming for 2022 spring anime season
InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options by Laurie Sullivan @lauriesullivan, April 6, 2022 InMobi, a content, monetization and marketing technologies company, now provides advertisers with direct access to Anzu’s mobile programmatic inventory worldwide after announcing an Asia-Pacific deal with the company on Wednesday. Anzu’s in-game advertising solution allows programmatic advertisers to … Continue reading InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory Options
