Dave RoccoJuly 20, 2015 When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting an AdWords account. More than likely, the account is a mess – it has poor structure, expensive keywords and few negative … Continue reading 6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream
Chris LucasJuly 17, 2015 In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t the universal darling marketers would like it to be. The story grew from a nugget of truth: Venturing into … Continue reading 3 Reasons Why Your Adwords Campaigns Aren’t Working and What to Fix
Tanner HackneyJuly 17, 2015 To the digital advertising novice, paid search advertising can be a frightening monster. But it doesn’t have to be. I’m here to turn on the lights and show you the pile of clothes in the corner isn’t so scary after all. Unfortunately, I can’t teach you all there is to know … Continue reading Get to Know PPC with These 5 Tips
Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015 As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in its Estimated Cross-Device reporting capabilities for display ads. … Continue reading AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web
Juli DuranteJuly 10, 2015 Pop-up ads are often employed by websites trying to push ad content to the forefront of a visitor’s attention. Pop ups established their priority in the 1990s and 2000s, with the first browser-based pop-up blockers emerging in the early 2000s. Their cousin, the hover ad (also known as the lightbox ad), … Continue reading Do Pop-up Ads Actually Work? Here’s the Data You Need
ZOG DigitalJuly 10, 2015 Are your ads converting like they should? Any “Joe Schmo” can put together a Google AdWords campaign, but you need a deep understanding of how Google’s unique features pair with audience behaviors and interests to profitably achieve your goals. Proper planning, targeting and research can make the most of your marketing … Continue reading Does Your Google AdWords Campaign Cost-Effectively Convert?
Martin SchneckJuly 10, 2015 What? What is… what is this thing? PPC? We often write about PPC here at eZanga. After all, eZanga specializes in online advertising, and PPC is a huge part of advertising. You’re probably here because you want to know what the heck it is. Or perhaps you need a bit of … Continue reading PPC 101: A Crash Course in Pay Per Click Advertising
Bill WallsJuly 4, 2015 As holidays approach and you scan your work to-do list, somewhere near the bottom is usually the reminder to pause your adwords campaigns. You know spending the money on your campaigns during certain holidays is not worth it to you, so you need to turn them off for a few days. … Continue reading How To Pause Your Adwords Campaigns During Holidays
Tamar WeinbergJuly 1, 2015 Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords. There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $ 30 a click. Why? Because love it or hate it, Google is king. Here’s the problem. … Continue reading 7 Ways to Ruin Your AdWords Campaigns
Choosing the right PPC agency can be a daunting task. Columnist Matt Umbro has some tips on what you should discuss during the sales process. Matt Umbro on July 1, 2015 The PPC agency landscape is incredibility vast and competitive. During the sales process, agencies present a variety of credibility badges, including: Audits Case studies … Continue reading 3 Unique Areas To Explore When Hiring A PPC Agency
