Ben PlomionJuly 1, 2015 Recently, agencies and brands took a collective time-out to dive into the much-anticipated 2015 Internet Trends Report compiled by Kleiner Perkins Caufield & Byers analyst Mary Meeker. The data-driven report offers many notable insights. Not surprisingly, it also focuses heavily on mobile media. How Mobile is Driving Programmatic Growth Mobile continues to transform consumer behavior, and this shift is influencing the programmatic advertising industry in a big way. According … Continue reading Meeker’s Internet Trends Call For Mobile Ad Innovation
Category Archives: Ad Campaigns
5 Reasons You’re Not Getting Qualified Leads From AdWords
by Robert Brady June 29th, 2015 Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they’re looking. They click your ad, show up on your site and convert into a lead for your sales team. … Continue reading 5 Reasons You’re Not Getting Qualified Leads From AdWords
A Newbie’s Guide to Writing AdWords Ads
Amanda GrinavichJune 12, 2015 Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. I first started using the platform just over a … Continue reading A Newbie’s Guide to Writing AdWords Ads
What If Brands Could Serve Ads From A Personal Computer?
Laurie Sullivan @lauriesullivan, (June 12, 2015) A research paper that recently resurfaced, penned by Saikat Guha, senior scientist at Raytheon BBN Technologies and a partner at Microsoft Research, investigates the possibility of running Web ads from local host computers. The research outlines his plan to reduce costs and improve privacy, as well as remove the … Continue reading What If Brands Could Serve Ads From A Personal Computer?
The Most (& Least) Expensive States for PPC – New Data
Mark IrvineJune 9, 2015 Whether you’re managing paid search for a local business or you’re the VP of Marketing for a national brand, you’ve certainly discovered that entering a new market can always be a daunting undertaking. Our country is a melting pot of different demographics, interests, and what we’re searching for differs in each … Continue reading The Most (& Least) Expensive States for PPC – New Data
AdWords Is a Game. Here’s How to Win
Rob DurantJune 4, 2015 I have had a lot of experience working with, working for, and even running small businesses (granted, I ran them into the ground – but that taught me a lot too). In my experience, too often small businesses lose sight of the big picture of why they started doing something and … Continue reading AdWords Is a Game. Here’s How to Win
Native Advertising vs. Advertorials: Knowing the Difference
Nikhil SharmaJune 1, 2015 These days, there are so many marketing buzzwords and technical jargons tossed around by industry professionals, it’s enough to make anyone’s head spin. You’re constantly told that you need to jump on board with one advertising trend or another, but what does it all mean? How can you know which new … Continue reading Native Advertising vs. Advertorials: Knowing the Difference
Comprehensive Guide To Infographic Creation And Promotion
Laura HeartMay 30, 2015 Once upon a time back in 2009, infographics were the archetypal victims of their own success. After a few early examples gained extraordinary traction online, internet marketers everywhere jumped on the infographic bandwagon… An infographic history lesson The “original” infographics thrived, offering viewers a visually appealing, high-impact way to digest information. … Continue reading Comprehensive Guide To Infographic Creation And Promotion
When High Adwords And PPC Conversion Rates Are Bad For Business
Christian NkurunzizaMay 26, 2015 When managing your AdWords account, small unintentional mistakes can sink your business if not dealt with rapidly. Paul Downs, author of the late “You’re The Boss” column in the NY Times, learned a great lesson a few years ago: quantity means nothing without quality. Paul Downs makes custom conference tables, his business got … Continue reading When High Adwords And PPC Conversion Rates Are Bad For Business
Display Banner Advertising – Worth It Or Not? (Infographic)
Ron ChatterjeeMay 25, 2015 According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You … Continue reading Display Banner Advertising – Worth It Or Not? (Infographic)
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