Jasmine SandlerMay 4, 2015 With the clamp on Facebook advertising returns for small business marketers, is #Twitter advertising the alternative? Since Facebook decided to favor big brand advertisers and leave the rest of its billion member base fending for themselves, many small businesses and individual online entreprenuers find themselves at a real (financial) loss. It … Continue reading Twitter Advertising – An alternative to Facebook Ads?
Dean KeipertMay 3, 2015 When you compare paid search ads and brand awareness, you probably think the two are found in opposites sides of the galaxy. You’ve got one, paid search ads, that is a tool meant to drive traffic and conversions and is completely measurable. On the other side of the spectrum, you have … Continue reading How You Can Use Paid Search Ads In A Brand Building Campaign
Brittany BergerApril 30, 2015 You know we’re all about PPC. Of course we are. We love it, and it’s kept us in business for awhile. But that’s not all that we are. Did you know we also do pay per call? Which is why I love looking at the relationship between clicks and calls. Nerdy, … Continue reading Pay Per Call: Crossing the PPC Chasm [Infographic]
Dale HarleyApril 29, 2015 One of the most important elements of any paid search campaign is the ad copy. With all of the proper keyword targets you can add, great bidding strategies you can think of, and tight geo targeting or day parting, copy can still make or break an otherwise great campaign’s efforts. No … Continue reading The PPC Copy Mistakes That Are Costing You Money
Dan StasiewskiApril 30, 2015 Remember the days when investing your online advertising dollars was as simple as finding a Google Adwords certified PPC company and letting it setup keyword-focused campaigns? With more channels for advertising available and technology enhancements making it easier to target the right buyers, ad buying is no longer that simple. That’s … Continue reading 3 Places You Should Advertise Online Instead of Google
Christina ColonApril 29, 2015 Bounce rate can be indicator of how engaging your landing page is to the person who sees it. If your landing page is just a huge block of text, you are likely to have a high bounce rate on that page. It is important to analyze bounce rate within the context … Continue reading How to Optimize Your PPC Landing Pages to Reduce Bounce Rate
Erin SaginApril 27, 2015 This year, the number of global mobile device users officially surpassed desktop users. Pretty exciting, huh? Welp, not necessarily for us paid search marketers… …unfortunately, this graph shows the devastating truth: the average PPC advertiser is seeing significantly lower search conversion rates on mobile devices than tablets or desktops. Given these … Continue reading Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account
Steve SchildwachterApril 26, 2015 In the days of Ye Olde Marketing there was a belief in “subliminal advertising” — the idea that TV commercials would be spliced with fleeting images, usually sexual, to overpower your psyche and make you buy something you didn’t need. Although the science behind subliminal stimuli is interesting, it’s never really … Continue reading Display Ads: the New Subliminal Advertising
William YatesApril 25, 2015 Charles Darwin might have understood today’s fast evolving digital marketing landscape quite as well as he did his chosen profession as naturalist and geologist. Darwin’s book, On the Origin of Species, introduces the scientific theory that populations evolve over the course of generations through a process of natural selection. Evolve, or … Continue reading Banner Advertising: Evolve and Be Seen
Kim SpeierApril 23, 2015 PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is one of the most popular and often turned to for marketers across the globe. As PPC’s relevance continues to rise with a more digitally-focused marketing industry, we are launching a series … Continue reading Getting Started with Google AdWords: A Glossary of Terms [Infographic]
