Julia Tiedt July 16, 2021 Have you ever had your internet just break? Now more than ever in our lifetime, we have become so dependent on Wi-Fi for work, connection, health, and so much more. Without it, how would we have survived the last year? Because of COVID-19, companies have taken to the web to … Continue reading How to Incorporate ABM into an Online Event Strategy
Category Archives: Account Management
Accelerating the ABM customer journey
Pepperjam’s experience with the new Journey Acceleration Measurement solution from Madison Logic Kim Davis on March 31, 2021 at 10:55 am “Ensuring our brand is consistently visible to our target audience is critical. Deploying an ABM strategy ensures we can not only reach key accounts with precision targeting but also engage them through a multi-faceted … Continue reading Accelerating the ABM customer journey
A Guide to ABM Funnel Metrics
Sarah Mead February 26, 2021 Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and … Continue reading A Guide to ABM Funnel Metrics
Simplify Accounts Payable With RPA – Top Use Cases & Benefits
Mitul Makadia January 21, 2021 It’s no secret that manually driven, paper and data-intensive processes lead to high transaction costs. Your accounts payable department is replete with such processes, which leads to increased operational costs and missed business opportunities. Most of the accounting departments in different organizations still rely on manual employee intervention and paper … Continue reading Simplify Accounts Payable With RPA – Top Use Cases & Benefits
ABM: Back to basics
The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way. Kim Davis on December 30, 2020 “When people start ABM initiatives, the question they often skip is, which accounts should I be after? In the end, ABM only works if you know which accounts … Continue reading ABM: Back to basics
ICP vs. Buyer Personas- Why Both are Important for ABM
Corie Stark December 3, 2020 Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they are indeed different, and understanding the two’s subtleties can accelerate your account-based marketing growth. What is an Ideal Client Profile? … Continue reading ICP vs. Buyer Personas- Why Both are Important for ABM
How marketers can identify the right ABM vendor
Identify exact capabilities needed before vendor selection or renewing contract Rodric Bradford on December 2, 2020 Up until around March this year, marketing and selling to business accounts didn’t just take place online. There were conferences, trade shows, in-person meetings and demos. Over the last few months, the emphasis has, of necessity, shifted to digital … Continue reading How marketers can identify the right ABM vendor
4 Ways to Measure ABM Success
Howard J. Sewell September 25, 2020 Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size. However, … Continue reading 4 Ways to Measure ABM Success
ABM KPIs for Your Leadership Team
Shea Castle June 26, 2020 Intro When it comes to measuring ABM, it can be hard to know where to start. Within a traditional lead-based model, it’s easy to understand leads created, conversion rates, opportunities opened, pipeline, closed won revenue, etc. But within ABM, since you’re already focused on the accounts that matter, some of … Continue reading ABM KPIs for Your Leadership Team
Strategic Account Management: What It Is and How to Do It Well
Micah Lally — April 23, 2020 You’ve probably heard all about how important it is to build relationships with your customers. How it’s critical that you put your customers first. But how exactly do you make that work in your company’s benefit? And what should you do to make customers a sustainable resource for your … Continue reading Strategic Account Management: What It Is and How to Do It Well