Category Archives: A/B Testing Process

7 of the Best A/B Testing Tools to Increase Conversions (2020 Edition)

Micah Lally — January 6, 2020 Data, data, data – the more you have, the better! And there’s no better way to get immediate, actionable insights for your site than to use A/B testing. What Is A/B Testing? A/B testing, also called split testing, presents two slightly different versions of a given page to a … Continue reading 7 of the Best A/B Testing Tools to Increase Conversions (2020 Edition)

How to Use A/B testing to Optimize Your Video Marketing Campaign

Manisha Sukhyani — December 26, 2019 Follow @msukhyani When planning a new marketing campaign, the most valuable knowledge you can have is which strategies worked in your previous campaigns, and which didn’t. With that in mind, A/B testing is perhaps the most important practice for any marketer. No matter whether you’re an amateur with a … Continue reading How to Use A/B testing to Optimize Your Video Marketing Campaign

Copy Testing: Why It’s Necessary & How to Make It Work

Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work

How to A/B Test Your Landing Page to Get the Most Conversions

Chris Christoff — November 29, 2019 Follow @chriscct7 If you own a website, you know how important your landing page is to boost conversions. An optimized landing page can increase email signups, improve user engagement, capture leads, and much more. When you utilize A/B testing, you boost your marketing efforts even further. A/B testing is … Continue reading How to A/B Test Your Landing Page to Get the Most Conversions

7 Variables You Can A/B Test in Your Email Newsletters Right Now

Jake Rheude — November 21, 2019 Follow @jakerheude Email newsletters are an invaluable tool for lead cultivation. Whether you’re trying to sell something or taking a softer approach, the medium of email is a broad canvas that allows for plenty of experimentation. Like any other facet of your sales and marketing flow, you should be … Continue reading 7 Variables You Can A/B Test in Your Email Newsletters Right Now

How to A/B Test Your Marketing Ads For Increased Conversions

Thomas Griffin — August 2, 2019 Follow @jthomasgriffin — August 2, 2019 Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was … Continue reading How to A/B Test Your Marketing Ads For Increased Conversions

How to Estimate a “Net Value” for Your A/B Testing Program

Bart Schutz — July 1, 2019 — July 1, 2019 In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de … Continue reading How to Estimate a “Net Value” for Your A/B Testing Program

What Is A/B Testing? Learn How to Run One Here

Lorraine Pavel — February 4, 2019 Follow @marketdigibook — February 4, 2019 Anyone in business, whether new or experienced, wants their message or product to impact their target and eventually have high conversions or gain more customers, right? Site owners often leverage analytics on their sites but most of them forget to leverage the data … Continue reading What Is A/B Testing? Learn How to Run One Here