Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences. Shiv Gupta on September 26, 2025 In recent years, companies have turned to marketing as a shortcut to growth, pouring millions into campaigns, cultural plays, and acquisition tactics. But this focus often comes at the expense … Continue reading CLV is the growth metric that marketing can’t fake
TikTok US Latest Version Valued At An Estimated $14B by Laurie Sullivan , Staff Writer, September 26, 2025 Is it a done deal? President Trump signed an executive order on Thursday evening outlining the terms of the deal to transfer TikTok to U.S. owners. The transaction, per Vice President JD Vance, valued the business at … Continue reading TikTok US Valued At An Estimated $14B
September 26, 2025 The online backlash to Trump’s Tylenol takedown This week, President Donald Trump and Robert F. Kennedy Jr., his secretary of health and human services, suggested a link between Tylenol use during pregnancy and autism. The claim, which has been widely debunked by experts and is not backed by medical science, became instant … Continue reading The online backlash to Trump’s Tylenol takedown
September 26, 2025 How to integrate integrity into your company culture According to a recent study conducted by the global consulting firm, EY, 97% of respondents reported that it is important for companies to act with integrity. Many companies tout integrity as a core principle of their organizations in an attempt to reassure customers, employees, … Continue reading How to integrate integrity into your company culture
Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips. Jeanne Jennings on September 25, 2025 We all know what email marketing is supposed to do: Engage subscribers. Build relationships. Drive action. Meet business goals. That’s what the leadership team expects and what most email marketers are … Continue reading Who’s advocating for your email subscribers?
September 25, 2025 Intel wants a second bite at the Apple—and this time might be better Their cultures have clashed in the past. Now, a new collaboration will take place amid rising geopolitical tensions. span>span]:whitespace-nowrap”>
The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM. Constantine von Hoffman on September 25, 2025 Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says … Continue reading Klaviyo introduces marketing agent to automate campaigns
Amazon Prime Day deals include up to 58 percent off Shark robot vacuums One model is down to a record low of $230 for Prime members. Kris Holt UpdatedWed, October 8, 2025 Shark / Engadget For the Amazon Big Deal Days event (aka October Prime Day), a tasty deal on a Shark robot vacuum has … Continue reading Prime Day deals include this Shark AI Ultra robot vacuum for 58 percent off
September 25, 2025 EU reveals tariff deal with Trump will save its automakers up to $700 million a month The deal establishing a 15% tariff on most EU goods eases a major burden on European carmakers.
Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. Sue Wolski on September 24, 2025 Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value. CreativeOps brings the discipline, processes and accountability that make martech work. It … Continue reading How to measure your CreativeOps maturity to unlock performance
