A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
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JPMorgan warns a ‘parallel banking system’ is emerging—and it could put trillions in deposits at risk
February 28, 2026 JPMorgan warns a ‘parallel banking system’ is emerging—and it could put trillions in deposits at risk
When Google Changes Brand Websites To AI Pages In Dynamic Takeover
When Google Changes Brand Websites To AI Pages In Dynamic Takeover by Laurie Sullivan , Staff Writer, February 27, 2026 There has been so much discussion about the value of websites in the future that after seeing this patent, it all makes much more sense. Google’s patent — titled AI-generated Content Page Tailored To A … Continue reading When Google Changes Brand Websites To AI Pages In Dynamic Takeover
What gets B2B brands cited in genAI answers
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. By Mike Maynard February 27, 2026 One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using … Continue reading What gets B2B brands cited in genAI answers
CEOs love talking about how AI is also coming for their jobs
February 27, 2026 CEOs love talking about how AI is also coming for their jobs BY Pavithra Mohan The public outcry over artificial intelligence has largely focused on what it could mean for the average worker. Entry-level jobs in sectors like tech and finance have already been impacted by the rise of AI. … Continue reading CEOs love talking about how AI is also coming for their jobs
Democratic senators question CFTC staffing cuts in Chicago enforcement office
Democratic senators question CFTC staffing cuts in Chicago enforcement office Suswati Basu Five Democratic senators are demanding clarity from the nation’s top derivatives regulator after learning that its Chicago enforcement team may have been dramatically reduced. In a letter issued Thursday (February 26) to Commodity Futures Trading Commission Chairman Michael Selig, Sens. Richard … Continue reading Democratic senators question CFTC staffing cuts in Chicago enforcement office
AI is moving faster than customer trust
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. By Constantine von Hoffman , February 27, 2026 For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture … Continue reading AI is moving faster than customer trust
In a 600-word X post, Jack Dorsey justifies his decision to lay off 40% of Block’s workforce
February 27, 2026 In a 600-word X post, Jack Dorsey justifies his decision to lay off 40% of Block’s workforce
Anthropic is refusing to bend on AI safeguards as dispute with Pentagon nears deadline
February 27, 2026 Anthropic is refusing to bend on AI safeguards as dispute with Pentagon nears deadline
US commercial gaming revenue surges to record highs in 2025 nationwide
US commercial gaming revenue surges to record highs in 2025 nationwide Suswati Basu The US commercial gaming business reached a new peak in 2025, pulling in $ 78.72 billion in gross gaming revenue, according to figures released Thursday (February 26) by the American Gaming Association. That total represents a 9.2% increase over 2024 … Continue reading US commercial gaming revenue surges to record highs in 2025 nationwide
How to create demand when buyers don’t see the problem
Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category. By Shama Hyder February 26, 2026 Most marketing assumes recognized pain points. Customers know they have issues, so they search for solutions. Your job as a marketer is to position … Continue reading How to create demand when buyers don’t see the problem
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