Latest Posts

What is Sponsored Content?

Content Strategy

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

3 roles every marketing leader needs now

Marketing Leaders

Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact. Julia Multedo on December 29, 2025   As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize … Continue reading 3 roles every marketing leader needs now →

MGM Resorts extends branding deal as MGM China strengthens Macau performance

Sports Business

MGM Resorts extends branding deal as MGM China strengthens Macau performance Suswati Basu     MGM Resorts International has signed a new long-term branding deal with MGM China Holdings, strengthening the partnership as MGM China continues to post solid financial results. The updated agreement kicks in on January 1, 2026, and will run through the … Continue reading MGM Resorts extends branding deal as MGM China strengthens Macau performance →

How Google Lowering Ad Audience Size Limits Improves Performance

Google Advertisement

How Google Lowering Ad Audience Size Limits Can Improve Performance by Laurie Sullivan , Staff Writer, December 29, 2025 Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience targeting more accessible — specifically … Continue reading How Google Lowering Ad Audience Size Limits Improves Performance →

Most resolutions collapse by February. Here’s the system high performers use instead

Successful People

December 28, 2025 Most resolutions collapse by February. Here’s the system high performers use instead span>span]:whitespace-nowrap”>It’s a new year, which means millions of people are setting resolutions they genuinely want to keep.  We want to eat better. Move more. Make more money. Finally get control of our time. We’re taking advantage of the Fresh Start … Continue reading Most resolutions collapse by February. Here’s the system high performers use instead →

Contractor accused of scamming elderly, spending $53K at casinos after hurricane

Scam Risks

Contractor accused of scamming elderly, spending $53K at casinos after hurricane Sophie Atkinson   Suswati Basu     A contractor has been accused in a post–Hurricane Milton scam, with police alleging he targeted elderly victims and spent upwards of $ 53,000 at casinos. Brian Michaud was arrested by Bradenton Police Department on Tuesday (December 16) … Continue reading Contractor accused of scamming elderly, spending $53K at casinos after hurricane →

Stocks hover at record highs after Christmas as gold and silver prices rise

Stock Market

December 26, 2025 Stocks hover at record highs after Christmas as gold and silver prices rise span>span]:whitespace-nowrap”>Stocks moved slightly lower in midday Friday trading as investors returned from the Christmas holiday. Trading is expected to be light. The S&P 500 index was down 0.1% as of 12:15 p.m. ET, the Dow Jones Industrial Average was down … Continue reading Stocks hover at record highs after Christmas as gold and silver prices rise →

Random Posts