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What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

Three actions you must take to thrive in the agentic era of marketing

Staying ahead in marketing now depends on navigating AI agents’ growing influence on your tech stack, your customers and your role as a leader. Frans Riemersma on December 2, 2025   AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker … Continue reading Three actions you must take to thrive in the agentic era of marketing

WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot

WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot by Laurie Sullivan , Staff Writer, December 2, 2025 Microsoft has announced that access to Copilot via WhatsApp will end on January 15, 2026. Meta Platforms, parent company of WhatsApp, will prohibit the use of general purpose AI chatbots — including OpenAI’s ChatGPT, and Perplexity AI — through … Continue reading WhatsApp Gives Microsoft, OpenAI, Perplexity The Boot