Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. Matt Lawson on April 2, 2018 Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different … Continue reading To make every conversion count, count every conversion
Daily Archives: April 17, 2018
Google’s And Other April Fool’s Foolery, Fake News
Google’s And Other April Fool’s Foolery, Fake News by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2018 Where’s Waldo? Hiding in Google Maps, of course. The whimsical favorite character, Waldo, and friends Wenda, Wizard Whitebeard, Odlaw and Woof the dog began hiding in Google Maps for a week beginning last Saturday. The game, based on … Continue reading Google’s And Other April Fool’s Foolery, Fake News
4 Tricks for Self-Editing Your Blog Posts and Other Content
Taylor Gordon — April 2, 2018 — April 2, 2018 Editing and writing are two completely different functions. Writing I love. I don’t love editing as much. Regardless of my preference, I do know that executing work with minimal (if any) editing issues for clients is integral. After all, your work is your reputation. Publishing … Continue reading 4 Tricks for Self-Editing Your Blog Posts and Other Content
Consumers don’t want to think anymore
Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore
The future of retail is Generation Z-dependent — and martech is the way to reach them
Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age. Rohit Gupta on April 2, 2018 By now, it’s no secret that Gen Zs (born between the mid-1990s and the mid-2000s) value individuality, innovation and creativity above all else — especially when … Continue reading The future of retail is Generation Z-dependent — and martech is the way to reach them
Getting Personal: Retailers Use New Tech to Court Individual Shoppers
Angela Shah “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the is, ‘How do we … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers
Turning a Negative Job Experience into a Positive on Your Resume
Amanda Clark — April 2, 2018 Follow @GrammarChicInc— April 2, 2018 Not every job works out like you had hoped. Perhaps once you started, you found out that the role wasn’t exactly what it was presented to be. Maybe you didn’t get along with your coworkers. Maybe things unfolded in a way you had no … Continue reading Turning a Negative Job Experience into a Positive on Your Resume
How to turn video into sales
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. Ginny Marvin on March 30, 2018 Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a … Continue reading How to turn video into sales
Facebook’s removal of third-party targeting data: what we know
Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. Ginny Marvin on March 30, 2018 Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways … Continue reading Facebook’s removal of third-party targeting data: what we know
Job Titles Don’t Mean At My Ad Agency
Annie Jones — March 30, 2018 Follow @rockcandymedia — March 30, 2018 I’m the shot-caller at Rock Candy Media. That’s my job title. You probably think it’s cool that I get to tell people that. At least you do if you have no idea about the life altering amount of work and sacrifice that goes … Continue reading Job Titles Don’t Mean At My Ad Agency