Daily Archives: April 17, 2018

To make every conversion count, count every conversion

Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. Matt Lawson on April 2, 2018   Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different … Continue reading To make every conversion count, count every conversion

Google’s And Other April Fool’s Foolery, Fake News

Google’s And Other April Fool’s Foolery, Fake News by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2018 Where’s Waldo? Hiding in Google Maps, of course. The whimsical favorite character, Waldo, and friends Wenda, Wizard Whitebeard, Odlaw and Woof the dog began hiding in Google Maps for a week beginning last Saturday. The game, based on … Continue reading Google’s And Other April Fool’s Foolery, Fake News

Consumers don’t want to think anymore

Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018    Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore

The future of retail is Generation Z-dependent — and martech is the way to reach them

Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age. Rohit Gupta on April 2, 2018    By now, it’s no secret that Gen Zs (born between the mid-1990s and the mid-2000s) value individuality, innovation and creativity above all else — especially when … Continue reading The future of retail is Generation Z-dependent — and martech is the way to reach them

Getting Personal: Retailers Use New Tech to Court Individual Shoppers

Angela Shah       “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the is, ‘How do we … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers

Facebook’s removal of third-party targeting data: what we know

Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. Ginny Marvin on March 30, 2018   Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways … Continue reading Facebook’s removal of third-party targeting data: what we know