What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018 As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers
So, you’ve created tons of content, but you still aren’t gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential. Sherry Bonelli on January 10, 2018 I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, … Continue reading 5 content distribution strategies for 2018
Generational Language Differences Influence Boomer Marketing by Derek Dunham , Columnist, January 10, 2018 Review any new internet trend report, and one of the major findings will be how Boomers and seniors are increasing their use of the internet, specifically on mobile devices and tablets. Older demographics are becoming more comfortable with making online purchases … Continue reading Generational Language Differences Influence Boomer Marketing
