By Angela Hausman, PhD, Published November 14, 2014 Are you using YouTube marketing effectively? Do you realize how important video is in today’s Internet? Do you even think about YouTube video as marketing? Well, it is and YouTube video marketing is an essential element of a successful digital marketing strategy! Video content accounted for 66 … Continue reading 3 Tips For Effective YouTube Marketing
Study shows number of marketing videos uploaded directly to Facebook will outnumber those added to YouTube by end of year. Amy Gesenhues on October 17, 2014 Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and … Continue reading Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform
In March of this year, I wrote about the benefits of adding video content into your company’s digital marketing strategy. In my blog titled How to Outsmart your Competition with Video Content, I broke down the overall benefits of video, and provided some simple tips and tricks for SMBs looking to add video production into … Continue reading Enhance your YouTube Videos: Optimize your CTAs By Making Them Clickable
New plans include a shift in payment strategy, new video formatting, and partnerships with Hollywood producers. By Peter Wade YouTube wants to retain its stable of digital stars and is planning to invest millions of dollars to do so. The video-sharing website is pursuing new deals that would pay popular content creators–like Fast Company cover … Continue reading YouTube Invests Millions To Keep Its Top Stars Home
Every once in a while YouTube likes to sprinkle a little magic over creators and marketers and lead them, gently down the right road when it comes to marketing their product or service on the biggest video site in the world. YouTube’s Creator’s Playbook and Advertiser’s Playbook have offered invaluable tips on promotion, as well … Continue reading YouTube Creator Playbook for Brands: What it Takes to Get it Right
Until today, the only cryptic advice that YouTube was willing to give to content creators and brand advertisers about how to make videos worth watching and create content worth sharing was this little nugget hidden on the programming checklist in the Creator Playbook: “Create content that is unique, compelling, and entertaining or informative.” Instead of … Continue reading YouTube Reveals the Secret Formula to Content Marketing Success
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