Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv. Chris Wood on August 8, 2023 Media buyers don’t know much about bid shading and it’s costing them $ 6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. … Continue reading Bid shading costing advertisers $6.6 billion yearly
Tag Archives: Yearly
How a Yearly Planner Will Boost Your Leadership Skills
Thomas Griffin — April 2, 2020 Leadership involves planning and time management. When you’re in a leadership role, there are different levels where your management skills come into play. Being a leader is not just about managing other people such as your customers and employees. It’s also about managing your own activities and time in … Continue reading How a Yearly Planner Will Boost Your Leadership Skills