A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience. Margaret Lee on March 19, 2024 Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We … Continue reading How to find and nurture top-notch B2B writers for high-converting content
By Christy Hoffman October 03, 2023 It took 148 days to change the world of work. That’s how long Hollywood writers were on strike before reaching a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) that, if adopted, will not only transform Hollywood, but will ripple across workplaces everywhere. While many aspects … Continue reading How the Hollywood writer’s strike will impact the wider world of work
By Chris Morris September 21, 2023 Hope could be on the horizon with the long-running strike by the Writers Guild of America (WGA). The WGA and the Alliance of Motion Picture and Television Producers (AMPTP) issued a rare joint statement Wednesday, noting that the two parties would meet face-to-face again on Thursday. That was … Continue reading There are signs a deal to end the writers’ strike could be signed soon
Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share. Constantine von Hoffman on August 31, 2023 The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of … Continue reading Is martech the solution to the Hollywood writers’ and actors’ strike?
Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI by Dave Morgan , Featured Contributor, August 3, 2023 The Writers Guild of America has been on strike against the Alliance of Motion Picture and Television Producers for three months now. SAG-AFTRA, the actors union, began striking a few weeks ago. An … Continue reading Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse. Chris Wood on July 31, 2023 The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. … Continue reading TV ad revenue challenged by writers’ strike
By David Salazar June 04, 2023 When comedian and writer Adam Conover started staffing up his 2022 Netflix comedy-documentary series The G Word, which explores the U.S. government, the precarity of Hollywood writers was hard to ignore. Conover recalls a meeting with the show’s producers: One of them noted that, because the show was … Continue reading ‘It’s starting to feel like anything is possible’: Comedian Adam Conover on the next phase of the writers’ strike
By Kristin Toussaint April 17, 2023 Hollywood writers are officially prepared to strike if they’re unable to reach a contract with the top film and tv studios, the Writers Guild of America announced Monday. The union has been negotiating for big changes, primarily to the pay structure for writers, arguing that the prevalence of … Continue reading Hollywood writers overwhelmingly vote to authorize a strike. What’s next?
By Martha B. Coven May 19, 2022 The COVID-19 pandemic has transformed the habits of working professionals. Amidst the struggle to secure child care and a reliable internet connection, we’ve experienced a revolution in another fundamental aspect of work life: our writing. Many jobs now involve a constant juggling act of emailing, Slack messaging, … Continue reading The upside of a disrupted work environment? We’ve become better writers
Himaan Chatterji October 7, 2021 Take a step back and reflect… How often have you started a business venture or project but didn’t know when to stop developing the model or if the content you were generating was appropriate or sufficient? As a content writer, I always serve my audience by providing insightful, actionable, and … Continue reading Top 5 KPIs for Freelance Writers
