Stop chasing shiny marketing trends and get back to what works. Here’s how email marketing still drives revenue growth with the right focus. Ryan Phelan on September 24, 2024 Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years … Continue reading If I could double your email revenue, would you listen to me?
Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy. Mike Maynard on September 12, 2024 There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these … Continue reading What technology would you bet on in the martech race?
August 03, 2024 How the real Olivia Pope would have handled the CrowdStrike outage Crisis manager Judy Smith, the inspiration for the TV show ‘Scandal,’ unpacks what the company got right and where it dropped the ball. BY Shalene Gupta Judy Smith is a crisis manager whose career was the inspiration for the TV show Scandal—specifically … Continue reading How the real Olivia Pope would have handled the CrowdStrike outage
July 24, 2024 If parenting were paid, it would earn a $60,000 salary On average, parents say they spend 30 hours a week managing their families. BY Shalene Gupta Parenting takes work—so much, in fact, that it’s the equivalent of a second job, according to a new survey from the Harris Poll and Skylight, a company … Continue reading If parenting were paid, it would earn a $60,000 salary
July 03, 2024 What would a Labour victory mean for tech in the U.K.? A Labour government is likely to be elected in the U.K. on Thursday. That might not signal a huge shift in tech policy. BY Chris Stokel-Walker On Thursday, while Americans are heading to backyard barbecues, residents in the U.K. will be heading … Continue reading What would a Labour victory mean for tech in the U.K.?
June 18, 2024 What Apple’s, OpenAI’s, and TikTok’s logos would look like if surrealists had designed them Salvador Dalí could have done a lot for logo design. BY Hunter Schwarz Surrealism grew out of postwar, post-pandemic Europe a century ago. The movement gave us artists like Salvador Dalí, René Magritte, and Max Ernst. Today, Europe is … Continue reading What Apple’s, OpenAI’s, and TikTok’s logos would look like if surrealists had designed them
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms. Constantine von Hoffman on May 14, 2024 The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The loss … Continue reading How would a TikTok ban impact influencer marketing?
April 30, 2024 AI chatbots are taking over customer service, but most of us would rather wait for a human Live agents are perceived as being better than bots at most customer service tasks, especially when frustrated consumers are looking for a little empathy. BY Christopher Zara “Please hold for the next available agent.” For busy … Continue reading AI chatbots are taking over customer service, but most of us would rather wait for a human
Joe Biden says he would sign bill that would force a sale or ban of TikTok Support for the measure is quickly growing Karissa Bell Updated Sat, Mar 9, 2024 Chip Somodevilla via Getty Images TikTok’s future is looking increasingly uncertain as support grows for a new bill that would force the company to … Continue reading Joe Biden says he would sign bill that would force a sale or ban of TikTok
By Michael Grothaus January 27, 2024 When tech companies design their products, they usually think of younger generations first. After all, these are the people most likely to become long-term, recurring customers—and spread their love of the product far and wide on social media. But the cohort on the other end of the age … Continue reading 4 ways Apple could make life easier for elderly customers—that would benefit us all
