Good martech tools can’t deliver value without ownership, governance, and the operational discipline to keep them working together. By Gene De Libero Published on July 10, 2026 A typical CMO writes most martech postmortems from their own perspective. I’ve sat in those rooms for 30 years, and the story rarely changes. The platform underdelivered, … Continue reading If your martech stack could talk, what would it say?
July 10, 2026 Would you eat Pickle Pie? The Minnesota State Fair’s new foods are turning heads BY María José Gutiérrez Chávez State fairs are famous for iconic foods like funnel cakes, corn dogs, and just about anything that can be deep-fried. But when it comes to over-the-top edible offerings, few events have a reputation quite … Continue reading Would you eat Pickle Pie? The Minnesota State Fair’s new foods are turning heads
Hawaii lawmakers introduce bill that would ban prediction markets Sophie Atkinson Suswati Basu The House Bill 2198 has been introduced in Hawaii, which would see prediction markets be included in the definition of gambling, making them banned in the US state. The summary of the bill reads as: “Includes prediction … Continue reading Hawaii lawmakers introduce bill that would ban prediction markets
Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market by Laurie Sullivan , Staff Writer, January 6, 2026 Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits. This updated policy will … Continue reading Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market
What would a truly customer-centric B2B buyers journey look like? It would make content easily accessible, provide helpful resources and back off on the sales pressure. May 19, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech … Continue reading What would a truly customer-centric B2B buyers journey look like?
Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2025 The public Open Web Index, a pan-European project set to launch in early trials next month, hopes to reduce Europe’s reliance on Google and Bing and create the free flow of information. If implemented in … Continue reading Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
Would You Switch From Google To Bing For A Price? by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2025 Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft’s Bing. DuckDuckGo and … Continue reading Would You Switch From Google To Bing For A Price?
A new California bill would add warning labels to social media platforms AB 56 is inspired by a similar call for mental health warning labels from the US Surgeon General. ian carlos campbell Updated Tue, Dec 10, 2024 REUTERS / Reuters California Attorney General Rob Bonta and Assemblymember Rebecca Bauer-Kahan have proposed … Continue reading A new California bill would add warning labels to social media platforms
Trump Says Google Would Likely Remain Intact If He Is Reelected by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2024 Former President Donald J. Trump sued Google during his administration over allegations that the company violated antitrust law, but this week he told attendees at The Economic Club of Chicago and Bloomberg News he might … Continue reading Trump Says Google Would Likely Remain Intact If He Is Reelected
Stop chasing shiny marketing trends and get back to what works. Here’s how email marketing still drives revenue growth with the right focus. Ryan Phelan on September 24, 2024 Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years … Continue reading If I could double your email revenue, would you listen to me?
