Tag Archives: website

Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads

Google Advertisement

Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads by Laurie Sullivan  @lauriesullivan, October 7, 2022 Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs). The new setting — which … Continue reading Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads →

Setting up your website: Getting started with Google Analytics 4

Google Analytics

GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4 →

EV Shoppers Have High Standards For Website Performance

Website Performance Optimization

EV Shoppers Have High Standards For Website Performance by Tanya Gazdik , Staff Writer, September 12, 2022 This story ran in a previous edition. It should shock no one that a consumer interested in a battery electric vehicle is probably ahead of the curve when it comes to technology and online shopping. Unfortunately for automakers, … Continue reading EV Shoppers Have High Standards For Website Performance →

Increase your Website Conversions by 3x with Conversational AI Chatbot

Conversion Optimization

Increase your Website Conversions by 3x with Conversational AI Chatbot Moksha Jain / 12 Jul 2022   Conversational AI chatbots are fantastic for both customer care and marketing automation. They can engage potential customers in meaningful conversations about your products or services before making a pushy pitch (like those annoying telemarketers we all despise!) Chatbots … Continue reading Increase your Website Conversions by 3x with Conversational AI Chatbot →

Improving website search was key to boosting Paul&Shark’s e-commerce revenue

eCommerce Conversion

Algolia’s visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates. Jacqueline Dooley on April 25, 2022 Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role … Continue reading Improving website search was key to boosting Paul&Shark’s e-commerce revenue →

Best Website Builder for Small Business : Best Free Website Builders to Get Started

Small Business Tools

Aneeca Younas Last updated: 24 March 2022 There are tons of website builders out there, each of them made to meet the needs of different businesses, industries and each with a slightly different feature set. Are you a small business looking to go digital and build your first website? If this is the case, we’ve … Continue reading Best Website Builder for Small Business : Best Free Website Builders to Get Started →

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