Tag Archives: “webrooming”

The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming

Alice Chen — October 28, 2016 — October 28, 2016 Consumers shopping habits have evolved over the last few years. Tech-savvy buyers are equipped with mobile devices, and they’re using them to research, purchase, and write online reviews. The modern shopper wants convenience, personalization, and speed. Facilitated by technology, modern consumers are empowered by instant … Continue reading The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming →

Consumers have spoken: 2016 is the year of “webrooming”

Consumer Mamangement

Worried about showrooming? Don’t be! Columnist Sara Spivey says the opposite — consumers researching online before heading offline to shop — is taking off, and retailers need to take advantage of the trend. Sara Spivey on July 29, 2016 It’s no secret that shopping in the last decade has been an evolving journey between … Continue reading Consumers have spoken: 2016 is the year of “webrooming” →