Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
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The Best Kept Online Marketing Secret Weapon Of 2014
I have a question for you. Do you want to know what the most affordable and most useful marketing tool is? A tool that can give you potentially the biggest return on your investment by a country mile? And I am being serious. You may be saying “Well duh, of course I want to know … Continue reading The Best Kept Online Marketing Secret Weapon Of 2014