How do you gain a competitive advantage with your email program? It’s all about differentiation and leveraging your data to drive results, says columnist Jose Cebrian. Jose Cebrian on September 21, 2015 I’ve worked with several large, well-known companies. Some push the virtual envelope with their email marketing, but let’s face it — many do … Continue reading Shhh. Your Email Program Should Be A Secret Weapon
BusinessVibesJune 8, 2015 We get that small business owners starting out do not generally have huge budgets for marketing and PR. That’s a given. Most small businesses have already taken advantage of the multiple free/cheap online tools available to them — Angie’s List, Yelp, Google Places. Not to mention Facebook and Twitter. You’re probably working … Continue reading HARO: A Secret Weapon for Small Business Owners
Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
I have a question for you. Do you want to know what the most affordable and most useful marketing tool is? A tool that can give you potentially the biggest return on your investment by a country mile? And I am being serious. You may be saying “Well duh, of course I want to know … Continue reading The Best Kept Online Marketing Secret Weapon Of 2014
