Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. Lydia Jorden on June 20, 2016 Local SEO is a critical part of an overall … Continue reading What your boss actually wants from your local search reports
by Jeff Murphy May 16, 2016May 16, 2016 Most companies agree that people are their most valuable assets. In today’s hyper-competitive hiring market, CEOs and hiring managers are struggling to figure out the best ways to attract and retain top talent. What they fail to realize is that for today’s worker, salaries are more of … Continue reading 16 Employee Perks Your Team Wants More Than A Pay Raise [Infographic]
by Wendy Davis @wendyndavis, October 9, 2015 Ad company Turn is asking the Internet standards group World Wide Web Consortium to scrap its recent privacy proposal. In a comment posted on Thursday to the W3C’s site, Turn’s general counsel Max Ochoa says the organization should try to “re-engage all stakeholders to define a Do Not Track … Continue reading Turn Wants Web Standards Group To Re-Think Do Not Track
Len AprilSeptember 24, 2015 Change doesn’t need to be scary Although we’re 15 years into a new century, it still seems quite new. One thousand years, after all, is a long time. If there’s one constant in the advent of a dawning age, it’s change. Each millennium is precipitated by progress — throwing off the … Continue reading Profit Sharing: No Matter How You Slice It, Talent Wants A Taste
Dan WestmorelandSeptember 12, 2015 Marketing is a profession that is mired in confusion, buzzwords, and complexity. It can be hard to know where to start your day as a marketer, what goals to set and ultimately what your purpose in life is (especially if you work for a brand). I’ve always found that in situations … Continue reading 3 Things About Digital Marketing Your Boss Wants To Know
Daniel SmithJune 18, 2015 Being a writer is a hard lot in life. It’s even harder when you’ve chosen to be a blogger extraordinaire. A blogger’s job is to research various topics and bring optimized content to the masses. You’re a Cyber Rembrandt. There’s just one thing that anyone who writes can attest to: your … Continue reading 5 Apps Archer Wants You To Know About Writing A Better Blog
Kathy Richardson-MauroJune 7, 2015 Bob owned and operated a profitable printing business for over 30 years. His son Jason was active in the business as the VP of sales and Bob had been grooming him to take over the company since he came on board about 3 years ago. Unfortunately Bob never really spoke to … Continue reading Business Transition Lessons Learned: Making Sure Your Successor Wants to Take Over the Business
Facebook’s chief product officer Chris Cox says the company is in early discussions with publishers about hosting their content and insists Facebook wants to be a partner not a conquerer. Martin Beck on February 18, 2015 Asa Mathat Facebook is making a case to publishers that the social network can do a better job serving … Continue reading Facebook Wants To Help Publishers Fix The Mobile Reading Experience
Andrew MoravickFebruary 2, 2015 Are you afraid of millennials? It’s okay if you are. I’m a millennial, and there are plenty of my peers who scare the youth right out of me – some for good reasons like their intimidating ambition, and yes, others for their stereotypical sense of entitlement. Whether you’re afraid or not, … Continue reading What A Millennial Marketer Wants To See In A CMO
WWE Diva Trish Stratus is no longer wrestling, but that doesn’t mean the yoga guru, and occasional action movie actress, doesn’t have something to say about the organization that made her famous. Following the three-woman corner slam at Night of Champions 2014, Stratus has opened up about her desire for an increased role of women … Continue reading Trish Stratus Wants WWE Women To Create Interesting Characters And Fight Men
