Amanda Clark — June 8, 2017 Follow @GrammarChicInc— June 8, 2017 Photo-Mix / Pixabay Here at Grammar Chic, our pet nickname for Google is the Content Monster. You see, the world’s most powerful search engine is like a beast that’s constantly hungry; if you want to stay in its good graces—that is, maintain online visibility … Continue reading Give Google Exactly What it Wants
Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps. Tim Peterson on May 23, 2017 Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad … Continue reading Facebook wants to automate publishers’ direct-sold video ad deals
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017 Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey
Facebook’s latest measurement news explained using sports analogies. Tim Peterson on September 21, 2016 On Wednesday, Facebook announced a wave of ad measurement news that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring or inside-baseball as they may seem, they’re important. So it’s important to explain … Continue reading Facebook wants to show brands how its ads measure up against TV, others
by Dennis Yu Follow @dennisyuSeptember 7, 2016 You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will … Continue reading Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. Lydia Jorden on June 20, 2016 Local SEO is a critical part of an overall … Continue reading What your boss actually wants from your local search reports
by Jeff Murphy May 16, 2016May 16, 2016 Most companies agree that people are their most valuable assets. In today’s hyper-competitive hiring market, CEOs and hiring managers are struggling to figure out the best ways to attract and retain top talent. What they fail to realize is that for today’s worker, salaries are more of … Continue reading 16 Employee Perks Your Team Wants More Than A Pay Raise [Infographic]
by Wendy Davis @wendyndavis, October 9, 2015 Ad company Turn is asking the Internet standards group World Wide Web Consortium to scrap its recent privacy proposal. In a comment posted on Thursday to the W3C’s site, Turn’s general counsel Max Ochoa says the organization should try to “re-engage all stakeholders to define a Do Not Track … Continue reading Turn Wants Web Standards Group To Re-Think Do Not Track
Len AprilSeptember 24, 2015 Change doesn’t need to be scary Although we’re 15 years into a new century, it still seems quite new. One thousand years, after all, is a long time. If there’s one constant in the advent of a dawning age, it’s change. Each millennium is precipitated by progress — throwing off the … Continue reading Profit Sharing: No Matter How You Slice It, Talent Wants A Taste
Dan WestmorelandSeptember 12, 2015 Marketing is a profession that is mired in confusion, buzzwords, and complexity. It can be hard to know where to start your day as a marketer, what goals to set and ultimately what your purpose in life is (especially if you work for a brand). I’ve always found that in situations … Continue reading 3 Things About Digital Marketing Your Boss Wants To Know
