By Liz Stinson The office has become a place of contentious experimentation. It’s never been harder to know what the office means to workers today, and what it might mean in the future. Companies’ return-to-office mandates have created rifts between employers and employees, who are often at odds when it comes to where the … Continue reading RTO in 2024: Fast Company’s 8-point guide for designing an office your workers actually want to return to
By Michael Grothaus December 01, 2023 If you’re going to be looking for an internship in 2024, you’ll want to take a peek at a new report from resume maker company Resume.io. The firm analyzed Glassdoor data to find out which are the best and worst U.S. companies to intern for based on whether … Continue reading Apply at one of these companies in 2024 if you want an internship good enough to recommend
By Lydia Dishman October 01, 2023 Among the trends that have ebbed, flowed, and crashed like waves over our workplaces, one that is shouting to be seen has been there all along. We’re talking about Loud Laborers. You know the type: whether they’re on Zoom or sitting in the next cubicle, they’re keeping a … Continue reading Forget Quiet Quitters, Loud Laborers are the ones you least want to work with
By Yasmin Gagne August 24, 2023 This week, contributing writer Shalene Gupta came on to the Most Innovative Companies podcast to discuss the results of a new study from Deloitte about workers’ desire to return to the office. Surprise, surprise– though many CEOs in the financial industry want their workers to go to the … Continue reading Why most managers don’t want to come back to the office full-time
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70% rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds
In this fast-moving world, it’s time to rethink your B2B website, from the strategic to the tactical. Here’s what yours must have. Ruth Stevens on June 27, 2023 A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach … Continue reading The 7 B2B website essentials: What customers want
By Michael Grothaus June 23, 2023 A new survey from Intuit QuickBooks shows that many small business owners are eager to turn to AI tools to help run and streamline parts of their business. The driver behind this willingness to turn to AI is a lack of time, with 35% of small businesses saying … Continue reading AI for small business: Bosses want to automate these 5 tasks
By Adele Peters June 16, 2023 When UX designer Bianca Pasternack applied for a design job this spring at a company working on climate change, she got a rejection email saying that they’d had 3,000 applicants. At the same time, she kept hearing about the massive shortage of electricians who are necessary to help … Continue reading You might want to ditch your desk job to become an electrician
EU Might Want Google To Break Up Its Ad Business – Take A Number by Laurie Sullivan @lauriesullivan, June 14, 2023 Europe’s antitrust regulator reportedly might seek to break up Google’s advertising-technology business, charging the company with abusing its dominance in online advertising technology. The move joins the U.S. in accusing Google of abusing its … Continue reading EU Might Want Google To Break Up Its Ad Business – Take A Number
