Media Giant Walmart’s New Descriptor: From Online To Offline by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2024 Walmart became a media giant on Tuesday when it officially announced the acquisition of television manufacturer Vizio — not a surprising move given the company’s insatiable appetite for technology, content and advertising. The company has always been … Continue reading Media Giant Walmart’s New Descriptor: From Online To Offline
Walmart’s Real-Life Ad Fairytale Began In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2024 Ad budgets across Amazon Sponsored Products, Google Search, Facebook, Instagram, and YouTube in 2023 began with a whimper and ended strong, but one of the more interesting storylines from performance agency Tinuiti’s Q4 2023 Digital Ads Benchmark Report released this … Continue reading Walmart’s Real-Life Ad Fairytale Began In 2023
The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart. Chris Wood on March 31, 2022 In this week’s earnings call, Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. Why we … Continue reading Walmart’s omnichannel roadmap for Walmart Connect
