Bob Apollo — May 25, 2017 Follow @bobapollo— May 25, 2017 The precise proportions vary a little depending on what researcher you listen to, but the general conclusion is remarkably consistent: the majority of meetings with sales people generate little meaningful value for the potential customer. They often turn out to be a complete waste … Continue reading Filling the Value Vacuum
Brendan Gardiner — May 12, 2017 — May 12, 2017 It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and it’s bigger than ever this … Continue reading Mother’s Day Email – Not a Vacuum Cleaner in Sight!
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key. Greg Gifford on May 24, 2016 If you’ve read any of my past articles, you know that I sometimes (usually) write them from up on my soap box… and this time, I’m right back … Continue reading Local SEO doesn’t happen in a vacuum
