Tag Archives: Urge

Senators Urge FTC Not To Weaken Children’s Privacy Rules

Senators Urge FTC Not To Weaken Children’s Privacy Rules by Wendy Davis  @wendyndavis, October 4, 2019 Four U.S. senators are urging the Federal Trade Commission to avoid weakening children’s privacy rules in ways that would make it easier for tech companies to serve targeted ads. “Now is not the time to pull back,” Sens. Ed … Continue reading Senators Urge FTC Not To Weaken Children’s Privacy Rules

Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017     Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now