Tag Archives: Update

3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update

Hoiling WongFebruary 18, 2015 In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase … Continue reading 3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update

Update Neglected Email Data with 5 Easy Steps for List Cleaning

Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect … Continue reading Update Neglected Email Data with 5 Easy Steps for List Cleaning

Prevent Chargebacks: Update Your Ecommerce Website Design

By Jessica Velasco, Published November 11, 2014 Chargebacks instigate profit-losses in nearly all businesses. They are especially prevalent with ecommerce transactions. Fortunately, many of these financial setbacks are preventable. One of the most beneficial tools for ecommerce chargeback prevention is a top-notch website design. A Brief Explanation of Chargebacks If you haven’t experienced a chargeback … Continue reading Prevent Chargebacks: Update Your Ecommerce Website Design

Google’s “Panda 4.1″ Update will Change Your Content Marketing Strategy

By Warren Knight, Published October 29, 2014 Google loves change and loves me, probably more than any other company in the world and that’s noticeable in their algorithms, especially Panda and more specifically, a new iteration in the form of Panda “4.1”. With this new update, it has been reported by BrightEdge that brands saw an astounding 90% … Continue reading Google’s “Panda 4.1″ Update will Change Your Content Marketing Strategy

Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update

Company updates How Google Fights Piracy document, announces new anti-piracy measures. Matt McGee on October 17, 2014 Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy … Continue reading Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update

Using Bounce Rate to Build Your Case for a Website Update

By Lindsey Weintraub, Published October 17, 2014 If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do with Google Analytics, which is a free tool for analyzing the effectiveness of your website. Google Analytics provides … Continue reading Using Bounce Rate to Build Your Case for a Website Update