Tag Archives: Unengaged

Lapsed customers aren’t the same as unengaged subscribers

Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Kath Pay on May 31, 2022 I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the … Continue reading Lapsed customers aren’t the same as unengaged subscribers →

How to Say Goodbye to Old Unengaged Subscribers the Right Way

Email Marketing Metrics

Nicole Blanckenberg March 15, 2021 There are three key reasons why it may be time to say goodbye to inactive subscribers: Decreased ROAS: The bigger your email marketing list is, the higher your email marketing platform costs will be. Higher costs, combined with reduced engagement, mean reduced ROAS. Decreased deliverability: The more inactive email subscribers … Continue reading How to Say Goodbye to Old Unengaged Subscribers the Right Way →

Uncovering The Hidden Costs of Unengaged Employees

Employee Engagement

Daniel Codella — August 29, 2019 Follow @mrcodella — August 29, 2019 It’s usually a pretty gradual process. A once top-performer starts putting in the bare minimum. They stop replying to emails and start showing up late to meetings. Their calendars start filling up with vague appointments that require them to be out of the … Continue reading Uncovering The Hidden Costs of Unengaged Employees →

Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged

Email Marketing

By Andrew Sheridan, Published November 5, 2014 Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics … Continue reading Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged →