Tag Archives: underutilizing

Where are marketing teams under-utilizing AI?

Many marketers were introduced to AI for copywriting, but the technology can do so much more. MarTechBot on June 9, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. … Continue reading Where are marketing teams under-utilizing AI? →

Why you’re probably underutilizing email sequences

Email Monetization

Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged. Ali Schwanke on October 25, 2024 For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re … Continue reading Why you’re probably underutilizing email sequences →

3 AdWords features you’re probably underutilizing

Google Advertisement

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. Brett Middleton on January 19, 2018 The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports … Continue reading 3 AdWords features you’re probably underutilizing →