Tag Archives: ‘TV

DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue

DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue by Karlene Lukovitz  @KLmarketdaily, February 17, 2023 DoubleVerify — the advertising measurement company that identified last year that one in four CTV environments and apps continue to play ads when TVs are turned off — is now offering what it describes as the first scalable … Continue reading DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue