Tag Archives: truth’

The surprising truth about how to achieve your marketing goals

Shift your perspective on marketing success. Learn how prioritizing your marketing team’s development leads to sustainable growth. Tim Parkin on August 31, 2023 Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. … Continue reading The surprising truth about how to achieve your marketing goals

AI Hallucinations: Lucidworks Validates Truth In Responses

AI Hallucinations: Lucidworks Validates Truth In Responses by Laurie Sullivan , Staff Writer @lauriesullivan, July 13, 2023 Lucidworks’ search and artificial intelligence (AI) platforms got upgrades, providing what the company calls “necessary guardrails” to validate generative artificial intelligence (GAI) responses. The company Thursday said its technology now can integrate with any large language model and validate … Continue reading AI Hallucinations: Lucidworks Validates Truth In Responses

The end of marketing or a new beginning? The truth about AI

Artificial intelligence is shifting marketing approaches. Here’s what you need to know to stay up-to-date and prepare for what’s ahead. Tim Parkin on April 6, 2023 Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are … Continue reading The end of marketing or a new beginning? The truth about AI

The truth behind MACH-based DXPs: Benefits, risks and key considerations

Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors. Gene De Libero on March 13, 2023 The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely … Continue reading The truth behind MACH-based DXPs: Benefits, risks and key considerations

An Inconvenient Truth

An Inconvenient Truth by Tony Jarvis , Op-Ed Contributor, April 15, 2022 The third and final day of the Advertising Research Foundation (ARF) Audiencexscience Conference Thursday underscored the industry’s incessant confusion over what an audience “impression” actually is, as well as the ongoing characterization of content rendered on screens in households as “watching” or “viewing” … Continue reading An Inconvenient Truth