Tag Archives: Truck

Beyond Empathy – Would You Help Your Persona Out of a Burning Truck?

Jeff JulianSeptember 29, 2015 To begin, I must get something off of my chest.  When I first started in writing, my audience was software developers and I had no problem with empathy.  I understood the developer because I was a developer.   I know how the tech industry changes affect the day-to-day rhythms of the software … Continue reading Beyond Empathy – Would You Help Your Persona Out of a Burning Truck?