Tag Archives: Touches

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?” In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his … Continue reading Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question