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Everything You Need to Know About Google’s Core Algorithm Updates

Amanda Desouza | January 29th, 2021 SEOs spend a lot of time trying to determine Google ranking factors. While Google occasionally offers insight, there continues to be mystery surrounding ranking factors and the distribution of weight these factors have on overall rankings. The evolution of updates to Google’s algorithm can have dramatic effects on the rankings you’ve worked hard to build. With that in mind, here’s everything you need to know about … Continue reading Everything You Need to Know About Google’s Core Algorithm Updates →

How to Build and Measure Brand Awareness

Branding Awareness

Wade Roush Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least;They … Continue reading How to Build and Measure Brand Awareness →

What is an NFT? The Complete Guide to Non-Fungible Tokens

Cryptocurrencies

Peter Barker Last updated: 2 March 2022 Non-fungible tokens (NFTs) are a new type of crypto asset taking the blockchain world by storm. It’s hard to go a day without hearing something about NFTs. But what are they, and why are they so popular? This article will give you everything you need to know about … Continue reading What is an NFT? The Complete Guide to Non-Fungible Tokens →

12 Best Cryptocurrency to Invest in 2022

Cryptocurrencies

Timothy Atkins Last updated: 31 January 2022 It would be fair to say that cryptocurrency has had something of a bad press in the business world since bitcoin mined its first block in January 2009. But the world has moved on. Today there are publicly listed companies that hold bitcoin on their balance sheet such … Continue reading 12 Best Cryptocurrency to Invest in 2022 →

Lightstreams seeks to solve a blockchain vulnerability: It’s too public

Blockchain

The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular access. Barry Levine on May 21, 2018 One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be public to all of the participants in … Continue reading Lightstreams seeks to solve a blockchain vulnerability: It’s too public →

12 Social Media Marketing Mistakes Companies Make And How To Avoid Them

Marketing Mistakes

Samantha Martin — May 19, 2018 Follow @Socially_Sam — May 19, 2018 Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media … Continue reading 12 Social Media Marketing Mistakes Companies Make And How To Avoid Them →