How you approach martech is highly dependent on the thread that’s unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success. Debbie Qaqish on June 18, 2018 In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was … Continue reading Is your customer the unifying thread? How to do martech right
Tiffany Howard — December 3, 2017 — December 3, 2017 As a freelance content writer, part of what I do involves keeping my ear to the ground and spotting trends in online conversations. Lately the air has been abuzz with many things: politics, machine learning, natural disasters, relief efforts, and other developments that will no … Continue reading My Twitter Thread Gained Over 66,000 Shares in 3 Weeks. Here’s What I Learned.
Three of the most important trends in email marketing right now are personalization, triggered messaging, and rendering techniques. These were the trends that we led off with in our annual Best of the Email Swipe File report this year, and reader reaction has confirmed that we were on the right track. Since releasing the report, … Continue reading The Common Thread