CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing? Mike Pastore on April 3, 2025 Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing … Continue reading This is what your CMO is facing. How can you help?
March 19, 2025 DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs BY Mark Sullivan Technology Transformation Services (TTS), a high-tech consulting group housed within the General Services Administration (GSA), is tasked with helping agencies modernize their internal systems and public-facing websites. In the past, the group has had the resources and … Continue reading DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs
March 01, 2025 This French company made life-saving food cheaper and boosted global nutrition BY The Conversation About 19 million children under 5 around the world suffer from severe acute malnutrition every year. This life-threatening condition kills 400,000 of them—that’s one child every 10 seconds. These numbers are staggering, especially because a lifesaving treatment has existed … Continue reading This French company made life-saving food cheaper and boosted global nutrition
February 21, 2025 This company is paying employees $10,000 to return to the office Many workers say they would take a pay cut if they were allowed to work from home. Celebrity video platform Cameo is willing to give its employees a raise—and other perks—to lure them back to the office. BY Pavithra Mohan This … Continue reading This company is paying employees $10,000 to return to the office
February 19, 2025 This brand’s ‘hard honey’ is bringing mead into the 21st century Lixir Hard Honey is pushing to make ancient drink mead appealing to drinkers—and make its product sustainably. BY Andrew Watman When he was a teenager, Collin McKenna’s interest in changing the food system led him to move from Colorado to Hawaii for … Continue reading This brand’s ‘hard honey’ is bringing mead into the 21st century
February 06, 2025 This copy trading app wants to produce the ‘next five Warren Buffetts’ Dub users can copy the entire portfolios of the likes of Rep. Nancy Pelosi or billionaire hedge fund manager Bill Ackman. BY Eve Upton-Clark Influencers are not only good for skinny jean and matcha recommendations. Now, they can advise you on … Continue reading This copy trading app wants to produce the ‘next five Warren Buffetts’
February 04, 2025 This is how you build a team of self-starters Nurturing leadership at every level starts from the corporate culture. Here are five core principles that you need to foster it. BY Eugeny Naidenov In the classic rockumentary This Is Spinal Tap, there’s a moment when a band member demonstrates an amplifier that goes to … Continue reading This is how you build a team of self-starters
The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. MarTechBot on February 3, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Has the Super Bowl always been this important to marketers?
January 28, 2025 Whole Foods workers at this store become the first to unionize Employees at a Philadelphia store voted 57% in favor of joining a local chapter of The United Food and Commercial Workers International Union. BY Associated Press Workers at a Whole Foods Market in Pennsylvania voted to unionize on Monday, becoming the first … Continue reading Whole Foods workers at this store become the first to unionize
Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year’s 11.8%. Chris Wood on January 16, 2025 U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media … Continue reading IAB expects digital advertising growth to slow considerably this year
