by Paul Mauer February 11, 2016February 11, 2016 Look – SEO is important. In fact, it might be the most important tool in your marketing strategy. As we discussed HERE, the concept of SEO extends far beyond the mechanics of Google – it’s about being in front of your customers at every stage of their … Continue reading Is Someone Handling Your SEO? Make Sure They Can Answer These Top 5 Questions
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What These 4 Celebrities Can Teach Us About Reputation Management
by Sarah Voightman February 9, 2016February 9, 2016 Ah, celebrities. Why do we love to hate them? If you’re like me, you take guilty peeks into the latest People magazine (Celebrities! They’re just like us!) while standing in line at the grocery store. And sometimes those magazines fall onto the conveyor belt for purchase. No? … Continue reading What These 4 Celebrities Can Teach Us About Reputation Management
Monday Tips: Grow Your Twitter Following With These 4 Tools
by Susan Gilbert February 8, 2016 Follow @SusanGilbertFebruary 8, 2016 Twitter Tools that Will Grow Your Network Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some resources to help you improve your marketing strategy on Twitter. Here’s four links with tips … Continue reading Monday Tips: Grow Your Twitter Following With These 4 Tools
More Leads? Yes Please! Use These 5 Blog Optimization Tips to Drive Website Traffic
by Scott Lambert February 3, 2016 Follow @xcellimarkFebruary 3, 2016 Maximizing your blog’s ROI isn’t quite as simple as writing a blog post about the first topic that comes to your mind each day. It’s not even as simple as hiring a professional writer to craft compelling, well-argued content that elevates your brand’s appeal and … Continue reading More Leads? Yes Please! Use These 5 Blog Optimization Tips to Drive Website Traffic
No, You Shouldn’t Break These Design Rules
by Shelby Clarke February 2, 2016February 2, 2016 Do you ever feel like you have too many blogs to read, but too little time? I do. And as a result, I tend to skim blog headlines to make sure I don’t miss out on important marketing and design topics or hacks to help me do … Continue reading No, You Shouldn’t Break These Design Rules
Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths
by Brenda Stoltz January 27, 2016 Follow @BSStoltzJanuary 27, 2016 If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to beat A/B testing. It’s one of the most heavily used CRO methods and is effective … Continue reading Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths
Pay Attention To These Features from Your Favorite Social Platforms in 2016 [Infographic]
by Sarah Matista January 24, 2016 Follow @sarahmatistaJanuary 24, 2016 We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms … Continue reading Pay Attention To These Features from Your Favorite Social Platforms in 2016 [Infographic]
Suddenly Lose Search Ranking? These 5 Practices Aren’t Helping You
by Dave Smitherson January 24, 2016 Follow @advertzonesJanuary 24, 2016 Regardless how many search marketing experts preach the obvious, individuals (even those in SEO) still aren’t getting it: you’re nuking your search position by virtue of unskilled tactics that are, quite frankly, an embarrassment to my craft. Admittedly, the title alone appears haughty when webmasters … Continue reading Suddenly Lose Search Ranking? These 5 Practices Aren’t Helping You
Have You Experienced These Troublesome Problems Resulting from Poor Website Redesign Planning?
by Rick Whittington January 20, 2016 Follow @rickwhittingtonJanuary 20, 2016 When it comes to website redesign, risks are countless. From small oversights that you might not be aware of to tragic mishaps that kill your website traffic, even a simple website redesign can easily derail if you’re not careful. Fortunately, by being aware of the … Continue reading Have You Experienced These Troublesome Problems Resulting from Poor Website Redesign Planning?
Considering An Ecommerce Replatform Project, Address These Issues First
by Abbe Miller January 20, 2016 Follow @NetSphereStratJanuary 20, 2016 Having been employed by such technology titans as AT&T and IBM, I have seen far too many situations where companies move to a new eCommerce platform but didn’t understand the reasons why. I remember a B2C site that suffered from sluggish performance from day one. … Continue reading Considering An Ecommerce Replatform Project, Address These Issues First