By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be. He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good
By Shalene Gupta March 28, 2023 Inflation is at an all-time high, and inequality has been steadily climbing since the 1980s and doesn’t look like it’s going to come back down anytime soon. Given this climate, it’s hard to imagine that trust in companies is flourishing. It’s not, according to PwC, which surveyed 500 … Continue reading There’s a trust gap between business leaders, employees, and consumers. This is why
By Stephanie Vozza September 16, 2022 Quiet quitting isn’t the only “quiet” trend; quiet firing is happening, too, and it’s been going on for a long time. Instead of properly managing an employee, bosses shirk their duties and hope they’ll quit. And in some cases, they may be pushing their employees out the door without … Continue reading We all know about ‘quiet quitting.’ Now there’s ‘quiet firing,’ too
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for
An NFT from Signal’s founder will look like a poop emoji when someone owns it Know what you’re getting into when you bid on an NFT. K. Holt @krisholt TBA via Getty Images Moxie Marlinspike, the founder of Signal, has created an NFT (non-fungible token) that mocks the entire concept of NFTs. “At my … Continue reading Great, there’s a buy now, pay later service for NFTs
