Tag Archives: Theory

How Complexity Theory Creates a Thriving Business

by Russ Williams July 26, 2016July 26, 2016 Complexity theory – theory in which complex systems operate based on a hidden order of behavior. When applied to business, the complexity theory focuses on the company resembling an ecosystem or market rather than a mechanical system with planned parts and functions. Business owners apply the complexity … Continue reading How Complexity Theory Creates a Thriving Business →

A brief introduction to data visualization theory for marketers

Marketing Guide

We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro. Paul Shapiro on July 13, 2016 I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As … Continue reading A brief introduction to data visualization theory for marketers →

Personalizing The Mobile Experience – Theory And Practice

Mobile Engagement

Tom FarrellAugust 13, 2015 Most marketers would swiftly agree with the idea that a personalized experience – campaigns or content delivered to users based on their behavior or attributes – is a pretty good idea. In fact looked at through one end of the telescope, the entire history of marketing has been one long slow … Continue reading Personalizing The Mobile Experience – Theory And Practice →