Category-Driven Purchase Behavior: Swinging Between Extremes by Rebecca Brooks , Columnist, February 25, 2019 The linear path to purchase model has been losing relevance for some time now. It has become clear to marketers that purchase journeys no longer take a straight line from awareness to familiarity to consideration to purchase.  Instead, consumers are looking … Continue reading Category-Driven Purchase Behavior: Swinging Between Extremes →