Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies. Corey Patterson on February 4, 2022 Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked … Continue reading 4 ways to build a successful ABM strategy
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings. Kim Davis on February 3, 2022 “We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Eric Holmen, CEO … Continue reading How to tackle the challenges of running successful hybrid events
Chanty team January 17, 2022 Exactly like team collaboration tools can do wonders to your employees’ productivity and business efficiency; your daily habits have the power to improve your life. The habits, like most things in life, necessitate effort and determination. To realize your full potential, you must direct your path through daily habits that … Continue reading 11 Habits of Successful People You Can Take Over
How marketers can improve their decision-making processes using automation. Corey Patterson on January 18, 2022 at 2:54 pm Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their … Continue reading Why data-driven decision-making is the foundation of successful CX
Chanty team January 17, 2022 Exactly like team collaboration tools can do wonders to your employees’ productivity and business efficiency; your daily habits have the power to improve your life. The habits, like most things in life, necessitate effort and determination. To realize your full potential, you must direct your path through daily habits that … Continue reading 11 Habits of Successful People You Can Take Over
In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever. Cynthia Ramsaran on January 11, 2022 In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But … Continue reading 6 key elements of a successful ABM strategy
Jake Rheude January 6, 2022 2021 hit the eCommerce space with some serious challenges, including the global shipping crisis and supply chain bottlenecks. But the year also saw eCommerce retailers step up their game to provide customers with better experiences and meet rising consumer expectations. When the global pandemic forced international lockdowns, eCommerce became the … Continue reading 9 eCommerce Trends to Watch for a Successful 2022
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team. Kim Davis on January 4, 2022 “When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the … Continue reading 4 steps to building a successful marketing organization
John Ejiofor December 28, 2021 While the only constant thing people go through in life is change, it has often proved to be uncomfortable. Incidentally, if you refuse to change, you can find it regrettable at the end of the day; the fundamental reason people are averse to any form of change is that change … Continue reading The Ultimate Guide to Your Brand’s Successful Change Management in 2022
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap
