AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose. Melissa Reeve on October 23, 2025 The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about … Continue reading Structuring AI for marketing impact through focused, real-world activation
Vince Chiofolo — November 6, 2019 If you’re reading this post, it’s likely you’re running incentives to partners and using some sort of system to manage it all. If that’s the case, managing budgets and workflows are likely a big part of your world. Partner incentives, like any system, involves a set of structured rules, … Continue reading Structuring Budgets and Rules in Your Channel Incentive Program
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. Megan Taggart on August 10, 2018 Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate … Continue reading Structuring paid search campaigns: Segmentation vs. aggregation
Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her. Julie Joyce on February 3, 2016 For the past several years, I’ve been responsible for overseeing the work of link teams large, medium and small. I’ve experimented … Continue reading Client-Based Or Task-Based? Structuring Your Link Building Team
