As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive. By Constance Chen January 13, 2026 AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely … Continue reading 5 ways to strengthen your brand in the age of AI
Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline. Sean Nowlin on December 10, 2025 Advertising Media Cost Inflation Accelerates This Year, Decelerates Next by Joe Mandese , October 20, 2025 Global media costs have risen half a point to an … Continue reading How to use CTV to strengthen your ABM strategy
Microsoft, Dentsu Strengthen AI Innovation Partnership by Laurie Sullivan @lauriesullivan, July 26, 2023 Dentsu Group has launched enterprise-wide access to Microsoft Azure OpenAI technologies. The deal, announced Wednesday, will allow employees to develop solutions for clients based on artificial intelligence (AI). The news comes one day after Microsoft reported that revenue rose 8% year-over-year in … Continue reading Microsoft, Dentsu Strengthen AI Innovation Partnership
ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture by Laurie Sullivan @lauriesullivan, June 13, 2023 Jonathan Anastas, CEO of interactive live-streaming platform ClashTV — formerly at MotorTrend Group, Activision Blizzard, Atari, and Omnicom — wants to bring streetball into the minds of brands and consumers, mostly young and diverse consumers who consume short-form … Continue reading ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture
Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform by Laurie Sullivan @lauriesullivan, (March 11, 2022) Pinterest in 2021 surpassed $2 billion in revenue for the first time. The company continues to make investments in the way site visitors search for and buy products shared by other consumers and highlighted by brands. This … Continue reading Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences. George Nguyen on December 22, 2021 Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your … Continue reading Inclusive marketing resources to strengthen your brand’s messaging
Clate Mask November 19, 2021 As people have become more mobile and work schedules more flexible, it’s not surprising cell phones have become our primary means of communicating both personally and professionally. And while it’s good to be able to view email on our phones, it’s much easier to send and receive time-sensitive information via … Continue reading Can Text Strengthen Your Customer Communications?
Laura Patterson May 13, 2021 Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Optimize these four key … Continue reading How Leaders Can Strengthen Business Performance Through Inside and Outside Focus
Jared Atchison May 4, 2021 When you sell your product to a customer, you want them to feel confident in their purchase and come back for repeat orders. Creating a great product is the first step in this process, but it’s far from the last. Your support channels play a crucial role in providing a … Continue reading How to Strengthen Your Customer Support Strategy
Paul Henderson February 2, 2021 With vaccination rollouts hitting speed bumps, we know the COVID-19 pandemic is likely far from over — at least in the United States. Although finance will play a pivotal role in 2021, navigating this current period of uncertainty will still require careful financial footwork. Companies will need to understand the … Continue reading How to Strengthen Your Finance Stack in 2021
